Real-time ad buying creates a new foundation for mobile advertising
RTB and DSP make real-time mobile ads more targeted and trackable Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting,...
View ArticleBest practices for advertising in social media
Are you missing out through not advertising in social media to ensure content success with Paid Social Amplification? In our industry, good content is invaluable. But good content is also hard work....
View ArticleMedia consumption today: how do TV, smartphone, mobile and laptop compare?...
New research shows the increase in social media stacking It hit us all years ago, but when did we realise? In our busy lives, we 'multi-task' at work, or in our personal lives, and some are now calling...
View ArticleState of Ad Retargeting 2015
How European marketers are using retargeting Adroll Targeting data has been analysed from 4,000 European Advertisers to find out how retargeting campaigns are working and what the future holds. The...
View ArticleA Programmatic Marketing Glossary
A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a...
View ArticleUsing email addresses for re-targeting
You can do a lot more with your email address list than just email them Depending on the size of the business you work for, you might have an email list of hundreds, thousands or millions. You already...
View ArticleFacebook vs Google: 5 quick ways to decide between Facebook retargeting and...
How to make crucial decisions regarding your retargeting budget. Decisions, decisions, decisions; it can be difficult making the right choice when considering how to spend your remarketing budget with...
View ArticleCustom audiences and identity-based targeting
A step-by-step approach to using identity-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers is the ability to...
View ArticleUpdates on Google, Snapchat and Facebook political ad policies – News roundup
Google updating political advertising policies, Snapchat announces all political ads are fact-checked, Instagram further roles out like count ban, Twitter testing tweet scheduling in-app, Snapchat...
View ArticleWhat is programmatic marketing?
How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has...
View Article